Showing posts with label publicidad. Show all posts
Showing posts with label publicidad. Show all posts

11/23/10

Un experimento sociocreativo

Follow my blog with bloglovin

De “experimento sociocreativo” califican desde Tiempo BBDO Barcelona la acción que han ideado para promocionar la nueva cámara de Sony y que se desarrollará hoy en tiempo real en internet y en las calles de Barcelona.

Se realizó el día 17 de Noviembre 2010, y podemos ver como fue transcurriendo el día en el blog Me Llamo Fred.

El protagonista es Fred, un blogger amateur interpretado por Edu Soto. Durante doce horas Fred pondrá su vida en manos de los internautas. Cada veinte minutos grabará y subirá a la red un vídeo en el que darán a escoger tres opciones. En el siguiente vídeo llevará a cabo la más votada y así sucesivamente.

El trailer


Haha!!

La idea de grabar vídeos en tiempo real a partir de la interacción con los internautas ya la llevó a la práctica Old Spice hace unos meses en una campaña protagonizada por el 'chico Old Spice'.


Artículo completo: Anuncios.com

5/3/09

Mi creatividad está llegando a su fin...

Ya no puedo más!! no me salen más ideas buenas!! y eso que ayer no hice nada en toda la tarde...estoy por ponerme con otra cosa, para desconectar un poco...no tiene sentido estar aquí comiendome la cabeza si no me sale nada..quizás me vaya al parque o algo, que hace super bueno día y yo aquí encerrada!! :(
Voy a hacerme un pequeño esquema de lo que tengo que hacer:

  • Creatividad:

1. Prensa X Radio TV Valla Clasificado Mk Directo X Web

2. Continuación de una campaña real.

3. Campaña sobre la menopausia

4. Marquesina sobre rebajas de un CC X

5. Frenadol en cápsulas: viral y acción ambient. X

Frenadol...xD

Día 15/o6: jovenes creativos premios Alce

  • Imagen Corporativa: trabajo GOOGLE (grupal)
  • Imagen y Publicidad: Práctica valla (individual)
  • Elaboración de textos: Práctica 5, 6, 7 (Grupal)
  • Sociología: Cualitiativo.
  • RRPP y Captación de Fondos: campaña APSA
JODEEEEER....lo único que he coneguido con esto es estresarme más...que asco!
Bueno, voy a seguir, que sino no termino en la vida!

Perooo...no tengo ganas...jaja!!
Ayer por la tarde me fui con Sami al centro comercial, porque él quería comprarse unos piratas y yo iba en búsqueda de un vestido para la graduación pija de Johan, y lo he encontrado!! es super bonito! lo compré en Mango, es azul marino, sueltito, y con una correa blanca. Me encanta!! aunque estaba en una gran duda entre éste y otro, exactamente igual, pero colores inversos...:P Blanco con figuras y correa azul marina. A Sami el que más le gustaba era un rojo, que a mi no me terminaba de convencer...
Luego por la noche fuimos al Finas a ver el partido Madrid-Barça! Tremendo partidazooo!! Sami estba muerto de vergüenza!! jaja! pobre, malhumorado...xD Luego fuimos a alquilar una peli: The Spirit, no estuvo mal, y por el camino me comí un gofre con chocolate en PuntoGofre...es mi perdición!!

4/28/09

Madrid Madrid!!

I have just eaten breakfast (yoghurt, müesli & banana) and i'm sitting here, relaxing, drinking some nice green tea...I should be doing sooo many other things, like study, do my portfolio, read horrible texts...but I don't feel like at all!! Anyway I'll have to stars..so I'll be here 10 minutes, then "school time"! wii! ¬¬'

I'll talk about de 5 days I were in Madrid!! I loved it!! We had so much fun! I didn't want to come back to Alicante!! that's because I knew that I had so many things to do here too...:S Anyway, Madrid was nice, it was so nice to see Jana again after so short time! On thursday morning I fixed my swedish passport (i nead it for when we are going to NYC in june!!! =D) then at 13.00h I went to Teatro Circo Price, where the Día C was. We were a lot of people there, and one girl from Elche that asked me if I were alone too..don't know how she could see that...maybe because I was alone in a corner looking up in the cealing?? haha! there were a lot of students from the private university in Sevilla and from Salamanca, but nobady else, unless this argeninian girl, from here around. Then Conchi Verdú, the organizer, gived us the woking times and place, I would be in "entrada central" at 9.00h, just what I wanted =) I had to see if everybody was wearing the bracelet. After that we helped doing some bags (one for ourself too, of course, so now I have like 10 very expensive advertising magazines, some books, etc.). After that I met up with Samuel to go & meet his brother & his girlfriend in Carabanchel, so we were there all afternoon.

The view from Janas flat

On friday I woke up early to walk to Circo Price. I worked from 9-12.00h, sometimes listening to the speakers. At 12 I finished and went to listen to the speakers who were left. At 14.30h I met up with Jana to have lunch, it was really nice!! the lunch was ok, and it was so good to be with a girl that understand exaaactly everything that I told her, & I understood everything that she told me...=) critizising boyfriends, loving them, takling about everything...=) But at 16.30h I had to be back an Price, cause the conference started again.
The best conference was Jim Margolis, the one who made Barack Obamas comunication strategy....!! that is so cool....it was really interesting to listen to him! It was worth going to Madrid only to listen to him!

Jim Margolis talking about Obama

Later on I helped the organizers a bit, then I went home to have a shower and eat gratinated broccoli made by Jana. =) After that we went to the Día C party, I had 2 more bracelet, to come in for free with two drinks. The party was at Cool, and we had fun. We came a bit late though, and we didn't want to stay to long to do turisting the next day, but we had fun!

Jana & I on the way to Cool


Jana & Sami at Cool =)

On saturday we were turisting around in Madrid, we went walking to Gran Vía, had a look at "La feria del libro", the parks...finally we ended up in Lavapies, having a nice indian meal =) After that we went to the park El Retiro and had a nap...we were so tired after all day walking around without sleep!! Then Sami & I decided to walk around in El Retiro, to see it. It was fun!!

Having a nice chicken Masala =)


Trying to be like real turists...xD


El Retiro


A funny guy in El Retiro xD He was FUN!!

When we came home we made a vegetable pie, that took us ages, because first it got burned, then we neaded butter to tho the pie, Jana went down for it, then we realized that we didn't have flour either, so I had to go down...the owen took ages, and fiiiinaaallyyyy we ate at about 12.30 am...haha! but it was good anyway!! Salva came at saturday night, so that was nice too, to meet him a bit!
On sunday it was rainy and cold, so we didn't do much, and our train left at 18.00h back to alicante and our little dog that we had to pick up at Marinas house...=)
So now we are back home again!!

4/7/09

Un muy buen viral...

Hoy en clase vimos un viral muy bueno de Late Chocolate. Merece la pena verlo!

4/4/09

Visita a la Pocilga Creativa

La semana pasada fuimos a la Pocilga Creativa de la agencia de publicidad Imaginarte. Después de que medio grupo se perdiera por el camino, y el otro medio estuviera esperando...finalmente conseguimos entrar para ver la famosa pocilga! =)

Todas dándole un beso a Warren <3

Estuvo muy bien, fue muy interesante la visita, y la Pocilga genial! Quiero tener una Pocila en mi casa!! xD Pero también quiero un pequeño Emosi para desahogar mis emociones...:P

Un bonito Emosi, quiero uno!! =)

He de darle las gracias a la agencia por haberse currado esta pequeña "presentación" de la agencia, nos ha gustado mucho a todos!

La Pocilga Creativa, con sillones de color jamón serrano...uik uik!